Who Is PRYDE?
Get To Know Us
PRYDE was born to empower men to feel confident, proud, and unapologetically themselves through premium men's skincare and professional grooming solutions. Our men's grooming products go beyond the basics, embracing self-care, personal expression, and well-being. From the very beginning, PRYDE set out to challenge societal norms, proving that men's skincare and grooming aren't just about appearance—they're about self-respect, resilience, and taking pride in yourself every single day.
Our Ethos
Every men's skincare product is crafted with integrity and performance in mind. We select high-quality, USA-made ingredients and use sustainable packaging, ensuring each product reflects our commitment to superior men's grooming, empowerment, and authenticity. PRYDE is for men who want professional skincare results and premium men's grooming essentials, without compromising on simplicity or effectiveness.
Our Journey
Over the past ten years, our founder Marcus Bani has worked across medical spas, hospitals, laboratories, and skincare companies, observing firsthand how the industry approaches men's skin care. While many offer complex solutions, we believe the real path to healthy skin starts with you—your lifestyle, diet, and environment. This insight led to a simple yet effective men's skincare system that targets the key concerns men face, making professional men's grooming approachable and sustainable.
About PRYDE
Our History
PRYDE exists because we know what it feels like to be overlooked in an industry that rarely speaks to men. Our founder, Marcus Bani, lived this reality. His journey—shaped by experiences across many countries and cultures—has been defined by resilience, perseverance, and a relentless drive to create something meaningful. From overcoming personal challenges to working 50+ hour weeks while developing his first men’s skincare line, Marcus’s story reflects the very essence of PRYDE: strength through persistence and pride in oneself. Like many men, Marcus faced skin challenges and saw those around him struggle as well. He noticed that most products were either overly complicated, designed primarily for women, or made with low-quality ingredients that failed to deliver. This gap inspired the mission behind PRYDE: to create skincare and grooming products designed specifically for men—professional-grade, high-quality, and simple to use. Men deserve products that respect their lifestyle. From long days at work to time in the sun and the pressures of modern life, men’s skin faces unique challenges. That’s why PRYDE keeps it simple: just two or three steps for maximum results. No fluff, no wasted time—just solutions that work.
Our Movement
PRYDE is more than skincare. It’s a movement to help men embrace self-care, confidence, and pride in who they are. Taking care of yourself isn’t vanity—it’s strength. It’s about resilience, well-being, and showing up as your best self. And while PRYDE was built for men first, Marcus’s vision has always been bigger. He believes that luxury should be accessible to everyone—not just a select few. That’s why PRYDE’s future includes expanding into women’s lines and other self-care categories, bringing the same principles of quality, empowerment, and inclusivity to all. Because at the end of the day, self-care isn’t exclusive—it’s for everyone.
We provide professional men's grooming essentials and dermatologist-recommended skincare!
